51’s has earned a from the . The international awards program recognizes colleges, universities, and schools worldwide whose advancement teams demonstrate exceptional ingenuity, creativity, and resourcefulness. This year, the received 4,185 submissions from 628 institutions across 33 countries.
The “Ignite Your Future” campaign, created in partnership with , was designed to increase college applications and enrollment actions among Hispanic/Latinx Gen Z students and their families in Orange County. As IVC continues its work toward becoming a Hispanic-Serving Institution, the campaign focused on strengthening awareness, trust, and relevance with first-generation communities who may not yet view community college, or IVC specifically, as accessible, welcoming, or culturally affirming.
The campaign delivered strong, measurable results, including 3.3 million impressions, 34,954 clicks, and 2,791 “Apply Now” conversions—nearly three times the original goal. By pairing culturally resonant storytelling with targeted performance marketing, “Ignite Your Future” encouraged students to take the next step in their educational journey while reinforcing IVC as a trusted and welcoming option for Hispanic/Latinx students and families.
IVC’s campaign was selected by volunteer judges from CASE’s membership. Winning entries were recognized for overall quality, innovation, effective use of resources, and measurable impact on their institutions and communities, including students, alumni, parents, faculty, and staff.